Muzaffer Polat Group launched the Pol’s brand as a social responsibility project with a great aim of developing the local community. The group built one of the few factories in Turkey, which was equipped with Freeze-Dry technology. Inspired by the natural wealth of the region, they began the production at the Freeze Fresh and Helvart plants built under the roof of Pol’s, adopting a sustainable ecosystem while on developing healthy products as they dreamt of the future. Owing to the freeze-dried fruits, which preserve their nutritional value by 97%, the group created the Freeze Fresh brand as a healthy snack
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